Our Insights
Watch the Culture Conversations Webcast Episode 4 Replay
Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.
The Evolution and Revolution of Measurement Currencies: A Perspective from Comcast Advertising’s Agency Leadership Council
Read our new study on how cross-screen TV advertisers and marketers are approaching measurement in 2021.
A Year of Adversity, Complexity and Opportunity [Infographic]
Let’s take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.
Watch the Culture Conversations Webcast
Episode 3 Replay
It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer.
Watch the Culture Conversations Webcast
Episode 2 Replay
This year, LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.
Watch the Culture Conversations Webcast
Episode 1 Replay
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.
Webcast Series from Comcast Advertising
The Culture Conversations webcast series explores the nuanced issues and opportunities in the media industry.
Comcast Advertising Agency Survey
The events of COVID-19 are impacting media agencies in ways that are still evolving. This report outlines the challenges agencies are facing, and the innovative solutions they’re turning to in these unusual times.
2020 Vision: The Agency Perspective
Members of Comcast Advertising’s Agency Leadership Council provide their perspectives on 2020 priorities & opportunities related to addressable TV, convergence, and measurement.
First Quarter Trends from the TV Viewership Report
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
“In Other Words...”
Learn about what inspired The TV Viewership Report and how marketers can use the data and insights included within to fuel campaigns in the New TV ecosystem.
Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment
This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions.
Empowering our Power Users: The FreeWheel Publishers User Summit
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
