Our Insights

Watch the Culture Conversations Webcast Episode 4 Replay

Black-owned small businesses have been some of the hardest hit by the Covid-19 pandemic. Learn how you can help these businesses survive and thrive in a webcast featuring several leaders discussing the importance of investment and resources.

The Evolution and Revolution of Measurement Currencies: A Perspective from Comcast Advertising’s Agency Leadership Council

Read our new study on how cross-screen TV advertisers and marketers are approaching measurement in 2021.

A Year of Adversity, Complexity and Opportunity [Infographic]

Let’s take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.

Watch the Culture Conversations Webcast
Episode 3 Replay

It’s more important than ever for advertisers to consider the values and identity that their branding and messaging convey to the increasingly savvy consumer.

Watch the Culture Conversations Webcast
Episode 2 Replay

This year, LGBTQ+ Pride celebrations worldwide felt different, for many reasons. Learn how brands can approach representation in meaningful ways and authentically reach and engage LGBTQ+ audiences.

Watch the Culture Conversations Webcast
Episode 1 Replay

Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.

Webcast Series from Comcast Advertising

The Culture Conversations webcast series explores the nuanced issues and opportunities in the media industry.

2020 Vision: The Agency Perspective

Comcast Advertising Agency Survey

The events of COVID-19 are impacting media agencies in ways that are still evolving. This report outlines the challenges agencies are facing, and the innovative solutions they’re turning to in these unusual times.

2020 Vision: The Agency Perspective

2020 Vision: The Agency Perspective

Members of Comcast Advertising’s Agency Leadership Council provide their perspectives on 2020 priorities & opportunities related to addressable TV, convergence, and measurement.

First Quarter Trends from the TV Viewership Report

Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.

“In Other Words...”


Learn about what inspired The TV Viewership Report and how marketers can use the data and insights included within to fuel campaigns in the New TV ecosystem.

Three Takeaways from Cannes Lions 2019: Collaboration, Inclusion and Empowerment

This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions.

Empowering our Power Users: The FreeWheel Publishers User Summit

Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.