Insights

Research and Report

Redefining What it Means to be "Premium" in Advertising

There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.

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The State of FAST
Research and Report

The State of FAST

The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.

What to Know About the Premium TV Advertising Ecosystem
Blog

What to Know About the Premium TV Advertising Ecosystem

Despite economic challenges, advertisers remain optimistic about the value of the TV ecosystem as a core driver of their marketing goals. More than nine out of 10 advertisers expect to maintain or increase spending in streaming and free ad-supported streaming TV (FAST) over the next 12 months, according to the second annual Comcast Advertising Report.

Videos and Webcast

Unscripted With Comcast Advertising

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Videos and Webcast

5 Advertising Musts for 2023, According to Marketing Leaders

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Blog

“Go Addressable” Event Celebrates the Pace of Addressable Advertising Adoption, Scale

Read more about “Go Addressable” Event Celebrates the Pace of Addressable Advertising Adoption, Scale
Blog

You Can’t Measure the Media of the Future with the Technology of the Past

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