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Summer is here and with it comes sun, fun, and a wealth of opportunities for advertisers to connect with sports fans. In fact, advertisers who air during summer sports programming reach 5.8X more households than those who only advertise at other times of the year.
There has long been a debate in the industry about what actually makes video content premium versus non-premium. At Comcast Advertising, we believe that modern premium video is content delivered transparently, in a trusted brand-safe environment, seen by real people within a high-quality viewing experience.
Today’s auto marketers are navigating a complex, fragmented media environment. Audiences are split across more screens and platforms, and automotive brands are still working to bridge national brand messaging with regional and local dealer efforts to turn impressions into action.
Gen Z is often considered the first fully digital-native generation as many were born after Y2K. Many advertisers assume that given Gen Zer's obsession with social media and digital video clips, they don’t watch TV—but this is a misconception.
As audiences hop between screens and platforms, political advertisers face a critical challenge: ensuring their message reaches the right voters. The strongest campaigns blend the power of multiscreen TV with advanced data and technology to deliver precision, efficiency, and measurable performance.
The IAB NewFronts is where the industry comes together to showcase the latest and greatest innovations in premium video. And this year, leaders from Comcast Advertising took the stage to share what we’ve been building for advertisers.
TV has always been one of the most powerful marketing tools for brands. Its sight, sound, and motion are what enables an advertiser to make an emotional connection with viewers – creating memories that turn into action. But the challenge with TV has always been, “How do we prove it?”
As viewing habits continue to evolve, one thing is increasingly clear: free ad-supported streaming TV (FAST) has become an essential part of how some audiences watch television today. What began as a complement to subscription streaming has now grown into a cornerstone of the modern TV experience...
Artificial intelligence isn’t just another technology trend; it has the potential to fundamentally shift how businesses operate. The technology is being used to predict and prevent fraud, cybersecurity threats and operational disruptions...
The advertising ecosystem has undergone a tremendous shift over the past decade. What was once a world where consumers spent their time watching traditional television and performance was measured primarily using TV ratings with broad demographic metrics has now evolved into a complex, multiscreen environment where consumers engage across traditional TV and streaming platforms.