Redefining the Future of TV

As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players. By serving the entire premium video ecosystem, we have transformed TV into the world’s most effective marketing medium.

Core Objectives

Unify

We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.

Scale

By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.

Measure

With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives

Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

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Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.

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Blockgraph

Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

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Our brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.

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News

Long-Form TV & Streaming Ads 2x as Memorable as Short-Form Mobile Digital

A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.

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How F.A.S.T. is Changing the TV Advertising Landscape

New Report reveals that Free Ad-Supported Streaming TV (F.A.S.T.) penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.

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Comcast Advertising Names James Rooke President

In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.

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Introducing The 2022 Comcast Advertising Report

New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming.

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Research & Insights

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