As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players.
We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.
By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.
With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.
Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.
FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.
AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.
There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.
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New partnership allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape. Read on for the full press release.
Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences.. Read on for the full press release.
81% of those advertisers said addressable advertising was important to those negotiations. Read on for the full press release.
The joint solution provides marketers with one of the largest, single-source, consented, panel-based TV measurement approaches in the United States. Read on for the full press release.
