Despite economic challenges, advertisers remain optimistic about the value of the TV ecosystem as a core driver of their marketing goals. More than nine out of 10 advertisers expect to maintain or increase spending in streaming and free ad-supported streaming TV (FAST) over the next 12 months, according to the second annual Comcast Advertising Report.
Read More81% of those advertisers said addressable advertising was important to those negotiations. Read on for the full press release.
The joint solution provides marketers with one of the largest, single-source, consented, panel-based TV measurement approaches in the United States. Read on for the full press release.
Advanced TV advertising veteran to help guide CIMM’s efforts in supporting industry improvements, best practices and innovations in measurement. Read on for the full press release.
A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.