Redefining the Future of TV

As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players.

Core Objectives


We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.


By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.


With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives

Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

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Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.


Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

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Our brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.

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Research & Insights

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Audiences have access to more premium TV content than ever before. But, as it proliferates across platforms and services, viewers are finding that the discovery process for new content is fragmented and frustrating. New research has found that 65% of viewers across the U.S. and Europe are spending more than 6 minutes searching for new content per viewing session.

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Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming

Integration with TransUnion empowers agencies and brands with a better understanding of high-value audiences to drive better reach and results with addressable TV advertising

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Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability

Report finds over half of U.S. viewers cited that difficulty finding new content can be frustrating, leading them to rewatch something they’ve already seen

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Comcast Advertising Launches Signal Authentication Service

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.

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AudienceXpress and Epsilon Partner to Enhance Audience Reach and Drive Scale Across Convergent TV Buying

New partnership allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape. Read on for the full press release.

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