As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players. By serving the entire premium video ecosystem, we have transformed TV into the world’s most effective marketing medium.
We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.
By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.
With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.
Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.
FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.
AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.
A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.
New Report reveals that Free Ad-Supported Streaming TV (F.A.S.T.) penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming.
Claudio Marcus, VP Strategy, Comcast Advertising, shares views on cross-media measurement, impressions, & more. Learn what marketers need to know for the future.
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