A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.
New Report reveals that Free Ad-Supported Streaming TV (F.A.S.T.) penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.
New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming.