Redefining the Future of TV

As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players.

Core Objectives


We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.


By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.


With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives

Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

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Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.


Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

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Our brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.

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Research & Insights

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New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Played a Role in Their Upfront Negotiations

81% of those advertisers said addressable advertising was important to those negotiations. Read on for the full press release.

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Dynata Partners with Comcast Advertising to Strengthen Media Measurement

The joint solution provides marketers with one of the largest, single-source, consented, panel-based TV measurement approaches in the United States. Read on for the full press release.

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Comcast Advertising's Claudio Marcus Joins CIMM Board of Directors

Advanced TV advertising veteran to help guide CIMM’s efforts in supporting industry improvements, best practices and innovations in measurement. Read on for the full press release.

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Long-Form TV & Streaming Ads 2x as Memorable as Short-Form Mobile Digital

A new Comcast Advertising report, TV Makes Memories, highlights the unique ability of TV to drive memories & engagement. Read on for the full press release.

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