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STREAMING TV

More screens, more audiences

Put your ad everywhere your audience watches. With Comcast Advertising, you can deliver your message beyond traditional TV. Advertise on streaming platforms to reach households in full episodes, short-form TV clips, and other premium video content.

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Advertising on streaming services

Maximize your in-audience reach while minimizing waste. We use first- and third-party insights to find where your desired audience is tuning in and deliver your ad to the right households. With this data-informed, audience-first approach, we help you focus on the platforms your potential customers are actually using, across OTT devices, smart TVs, gaming consoles, and more.

Below is a sample of platforms and devices where we deliver streaming campaigns to both Comcast and non-Comcast homes.

(Note: This list is not comprehensive, and placements are not guaranteed.)

• Xfinity Stream App
• Xumo TV
• Xfinity Flex for broadband-only subscribers
• Set-top box video on demand (VOD) for nearly 30 million Xfinity households
• Xumo Stream Box from Xfinity

Over-the-Top Devices
• Xfinity Flex
• Amazon FireTV
• Apple TV
• TIVO
• Google Chromecast
• Oculus

• Xumo TV
• LG
• Sony Bravia
• Smart TV
• Vizio
• Samsung
• Android TV

• iPhone
• Samsung Galaxy
• Google

• iPad
• Amazon Kindle
• Samsung Galaxy Tab

• Sony PlayStation
• Xbox

Top content and brands on streaming TV

Our pool of streaming inventory includes leading sources of premium streaming content. Below are examples of services, sites, and apps where we can deliver streaming campaigns.

(Note: This list is not comprehensive, and placements are not guaranteed.)

VOD & FAST

Video on demand and free ad-supported streaming TV

 

vMVPDs

Virtual multichannel video programming distributors

 

Streaming Sites and Apps

We can reach audiences watching streaming TV on their favorite network apps, even if they’re outside the Comcast footprint.

See the list of available networks

 

Popular Websites and Apps

In addition to our pool of TV inventory, we have access to premium digital video inventory for clients who want to reach specific niche audiences in long- and short-form content.

Live sports on streaming platforms

Reach passionate sports audiences as they watch live games, pregame coverage, highlights, and other programming across premium streaming environments.

From professional leagues to college sports, streaming platforms carry a variety of live events year-round. Place your ad in live games from MLB, NFL, NBA, and NCAA football. Plus, put your brand in tentpole events like March Madness and the Olympics.

Below are some of the most popular streaming platforms offering live sports content.

(Note: This list is not comprehensive, and placements are not guaranteed.)

• Peacock
• Prime Video
• Paramount+
• HBO Max
• fuboTV
• Sling TV
• DirecTV Stream
• The Roku Channel
• Xumo

Combining TV and streaming advertising

Today’s audiences move seamlessly between traditional TV and streaming services, making a multiscreen advertising strategy more important than ever. By combining TV and streaming advertising, you gain access to over 11,000 TV programs from 170 networks.

With a true multiscreen strategy, you can extend your in-audience reach, reinforce your message, and ultimately drive stronger business outcomes.

Streaming TV glossary

The world of TV and streaming changes fast. Here are some key terms:

OTT: Over-the-top platforms are any streaming services that deliver video content over the internet. Examples include Netflix, Hulu, and Peacock.
CTV: Connected TVs are television sets that have built-in internet capabilities or are connected to the internet using another device like a gaming console.
AVOD: Advertising-based video on demand refers to streaming services that include ads rather than charging a subscription fee. Examples include Tubi and Pluto TV.
FAST: Free ad-supported streaming TV platforms have linear-style channels that mimic traditional TV viewing. Examples include Xumo and The Roku Channel.
vMVPD: Virtual multichannel video programming distributors are digital-only, subscription-based cable alternatives that provide access to live and on-demand content delivered over the internet. Examples include DirecTV and Sling TV.

Check out our full glossary for other important terms you need to know.

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We’ll help you reach your audience across platforms and devices to drive real business impact.

 

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are ready to create the right campaign for your business

FAQ

Q: What is streaming TV advertising with Comcast Advertising?

A: Comcast Advertising lets you deliver ads beyond traditional linear TV to where audiences also watch—including streaming platforms, sites, and apps. You can reach households with ads in full episodes, short-form TV clips, and other premium video content across multiple screens.

Q: How does Comcast Advertising find and target my desired audience on streaming platforms?

A: Comcast Advertising uses first- and third-party insights to identify where your desired audience is tuning in and deliver ads to the right households. This audience-first, data-informed approach targets viewers across OTT devices, smart TVs, gaming consoles, and more.

Q: What platforms and devices can streaming campaigns run on?

A: Campaigns run on a sample of Comcast platforms (Xfinity Stream app, Xumo TV, set-top box VOD for nearly 30 million Xfinity households, Xumo Stream Box) and across many devices, including OTT devices (Amazon Fire TV, Apple TV, TiVo), smart TVs (LG, Sony BRAVIA, Vizio, Samsung, Android TV), smartphones and tablets (iPhone, Samsung Galaxy, iPad), and gaming consoles (PlayStation, Xbox).

Q: Can Comcast Advertising deliver campaigns to non-Comcast homes?

A: Yes. Comcast Advertising delivers streaming campaigns to both Comcast and non-Comcast households across the sampled platforms and devices.

Q: Can Comcast Advertising place ads during live sports on streaming platforms?

A: Yes. You can reach live sports audiences across streaming platforms carrying professional and college sports, including MLB, NFL, NBA, NCAA football, and tentpole events like March Madness and the Olympics. Examples of streaming platforms that offer live sports include Peacock, Prime Video, Paramount+, HBO Max, fuboTV, Sling TV, DirecTV Stream, The Roku Channel, and Xumo.

Q: What are the benefits of combining TV and streaming advertising?

A: A multiscreen strategy extends your in-audience reach, reinforces your message, and can drive stronger business outcomes. By combining TV and streaming, you gain access to over 11,000 TV programs from 170 networks.

Q: What do OTT, CTV, AVOD, FAST, and vMVPD mean?

A: OTT refers to internet-delivered streaming services (e.g., Netflix, Hulu, Peacock). CTVs are connected TVs with internet capability or devices that connect TVs to the internet. AVOD refers to ad-supported video-on-demand services (e.g., Tubi, Pluto TV). FAST platforms are free ad-supported streaming TV platforms with linear-style channels (e.g., Xumo, The Roku Channel). vMVPDs are digital-only subscription-based cable alternatives that provide live and on-demand content over the internet (e.g., DirecTV, Sling TV).