Outcomes+ is your performance engine for TV—AI-powered targeting, full-funnel attribution, and access to premium inventory across every screen. One partner. Proven results.
Get startedTV has always moved people. Now it’s built to prove it.
Outcomes+ is our suite of solutions that simplifies and centralizes our activation and attribution capabilities. It brings together AI-powered targeting and full-funnel attribution under one roof, so advertisers can reach the audiences that matter, and measure exactly what their TV investment delivered.
It’s all made possible with Comcast first-party deterministic data and backed by our extensive premium TV and streaming inventory.
AI-powered audience discovery finds the households that matter most, and avoids wasting spend on ones that don’t.
Full-funnel attribution connects multiscreen TV ad exposure to real outcomes, from brand lift to purchases.
From household-level addressable to linear programmatic, Outcomes+ fits your workflow and your budget.
Premium performance starts with premium access – the programs, platforms, and live moments your audiences watch most.
From the Olympics and NFL to Peacock and Roku, we connect your brand to audiences in the moments they’re most engaged.
And with our new Amazon Ads partnership, local advertisers can now access their premium streaming audiences – with an average U.S. monthly ad-supported reach of 200M+ – directly through Comcast Advertising, adding another powerful avenue to reach engaged streaming audiences.
The foundation of Outcomes+ is deterministic data from more than 30 million Comcast households. Our identity matching starts with subscribers’ physical addresses, which gives us a 95% match rate. That’s not modeled. That’s verified. And it’s far more stable and accurate than IP-based methods.
From here, our AI audience discovery engine finds the highest-value households for your campaign. It identifies who’s under-reached, avoids overexposure, and allocates your advertising dollars where they’ll drive the most impact.
And it doesn’t stop with Comcast data sets. Through our Blockgraph partnership, you can seamlessly layer on your own first-party audiences for even more customized targeting.
Every marketer needs to know if their ad dollars are working. Outcomes+ connects TV and streaming ad exposure to real consumer actions across the entire funnel – accurately attributing results like brand lift, app downloads, and actual sales – so you can optimize in-flight and prove return on your investment. With flexible planning tools and real-time insights, you can make smarter decisions at every stage of your campaign.
We’re able to do this by combining our verified audience data insights with data from our third-party partners.
Deploy the right attribution partner based on what you’re optimizing for:
Clarivoy:
Auto visits and conversions
Disqo:
Digital and search behavior
Dynata:
Brand lift
Fandango:
Movie ticket sales
Mastercard:
Aggregated spend insights
Polk:
Auto purchases
Sojern:
Travel bookings
All of it comes together in myResults, a single, self-serve dashboard with live insights across TV, streaming, and addressable - in one view - with more enhancements coming soon.
A MINI Cooper campaign used Outcomes+ to retarget under-reached households from their national campaign. Results:
+300% brand favorability
+200% brand recommendation intent
+35% lift in new and used vehicle sales at participating dealers
Papa Murphy’s, working with Comcast Advertising’s Mastercard attribution partnership, saw 4.8X incremental return on ad spend.
Q: What is Outcomes+ by Comcast Advertising?
A: Outcomes+ is Comcast Advertising’s performance engine for TV — a suite of AI-powered targeting and full-funnel attribution solutions that helps advertisers target smarter and prove outcomes across TV and streaming.
Q: How does Comcast Advertising prove TV advertising ROI?
A: Outcomes+ connects TV and streaming exposure to real consumer outcomes through partnerships with Mastercard, Polk, Disqo, Dynata, Adara, Clarivoy, and Fandango. Results are accessible in the myResults self-serve dashboard.
Q: What is addressable TV advertising?
A: Addressable TV advertising allows brands to serve targeted ads to specific households watching the same programming. Comcast Advertising’s Outcomes+ enables household-level addressable targeting using deterministic, address-based identity data from 30M+ Comcast homes.
Q: Is Outcomes+ available for local advertisers?
A: Yes. Outcomes+ is designed for advertisers of all sizes, from local businesses to global brands, with reach across 100M+ U.S. adults in 60+ markets.