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Why TV's Reach and Targetability are Keys to a Multiscreen Advertising Strategy

Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments.

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Unscripted With Comcast Advertising

Unscripted With Comcast Advertising

In this video series, Comcast Advertising leaders share their predictions for the future of advertising. Watch for their takeaways.

5 Advertising Musts for 2023, According to Marketing Leaders
Videos and Webcast

5 Advertising Musts for 2023, According to Marketing Leaders

The world's top marketers share their focus for 2023 in this video recorded at ANA Masters of Marketing.

Research and Report

What TV Advertising Industry Experts are Focused on Right Now

Read more about What TV Advertising Industry Experts are Focused on Right Now
Research and Report

Get to Know F.A.S.T. – Free Ad-Supported Streaming TV

Read more about Get to Know F.A.S.T. – Free Ad-Supported Streaming TV
Videos and Webcast

Reaching LGBTQ+ Audiences and Fostering Inclusion

Read more about Reaching LGBTQ+ Audiences and Fostering Inclusion
Research and Report

Introducing The Comcast Advertising Report

Read more about Introducing The Comcast Advertising Report