It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
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Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
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