The 2024 election cycle ended by hitting another record-breaking amount in political advertising spend – reaching nearly $11 billion. While political advertising spend shows no sign of slowing down, advertisers are more challenged than ever when it comes to reaching potential voters as they fragment across more screens and platforms.
To help political advertisers better navigate the evolving media landscape and shifting viewership habits, Comcast Advertising analyzed over 10 billion impressions from the 2024 election cycle to glean insights from the most effective political advertisements among voters.
The latest report, Winning Strategies: Advertising Lessons from the 2024 Election Cycle, highlights the advertising strategies that were most successful in reaching voters during the 2024 election cycle and provides key insights and recommendations, based on data, so that advertisers can better engage audiences and drive results in 2025 and beyond.
Download the report today to access these winning insights.
