In today’s fragmented multiscreen TV ecosystem, advertisers are facing new challenges when it comes to reaching audiences. As viewers choose between multiple screens and platforms, a diverse multiscreen TV strategy has become key to meeting audiences where they are.
Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.