Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.
The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future.
At this year’s ASOTU CON, Dawn Williamson, Comcast Advertising Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.
In the automotive industry, strong community relationships are the ultimate fuel for sales. Dealerships show up in their communities as significant employers, sponsors of sports teams, supporters of local causes, and engaged neighbors. And, strategic advertising helps them ensure that potential customers know about those commitments.
Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Comcast Advertising, talk big pivots & auto ad strategies for 2023.
TV continues to be one of the most effective communication methods to inform and influence audiences. However, auto advertisers relying solely on linear TV, or solely on streaming, are missing out on reaching potential buyers.
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
Watch the on-demand webinar to learn strategies that top auto dealers are using to build community and gain market share in 2023.
During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.