Claudio Marcus, VP Strategy, Comcast Advertising, shares views on cross-media measurement, impressions, & more. Learn what marketers need to know for the future.
Comcast Advertising’s latest report, TV Makes Memories, highlights how ads in a TV environment have the unique ability to drive recall for viewers. This study, produced in partnership with MediaScience, explores how different types of ad exposures drive engagement and impact memory.
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
This year more than ever there were countless constructive discussions, in-depth debates and common initiatives taking place during Cannes Lions.
Learn about what inspired The TV Viewership Report and how marketers can use the data and insights included within to fuel campaigns in the New TV ecosystem.
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
Members of Comcast Advertising’s Agency Leadership Council provide their perspectives on 2020 priorities & opportunities related to addressable TV, convergence, and measurement.
The events of COVID-19 are impacting media agencies in ways that are still evolving. This report outlines the challenges agencies are facing, and the innovative solutions they’re turning to in these unusual times.
The Culture Conversations webcast series explores the nuanced issues and opportunities in the media industry.
Getting creative and brand messaging right can be tricky when it comes to cultural issues of importance, so how do you ensure your brand messaging strikes the right balance? Learn how top brands and agencies are navigating being both vocal and culturally aware.