Some marketers focus their advertising efforts on short-term sales activation through placement of video ads in digital environments. Learn why long-term brand building is important with The Halo Effect: Digital Loves TV.
Think you know everything about addressable TV advertising? Think again. Learn how addressable TV advertising can deliver the right message to the right customers.
The research in our latest report highlights how building awareness with high-reach, audience-based campaign strategies helps advertisers stay top-of-mind, attract new customers and ultimately drive revenue.
Learn how candidates are adjusting their media strategies for the 2020 races in an eBook that explores why TV ads are now more influential than ever.
Sports took a hiatus but events are beginning to return to stadiums and screens. Even with limited sports available in Q2, sports fans have proven to be some of the most loyal TV viewers. Discover the valuable viewership data findings from Q2 2020.
As audiences were forced to stay inside due to a global pandemic, they looked to their televisions and connected devices to stay informed and entertained at unprecedented levels. Discover the valuable viewership data findings from Q1 2020.
The explosion of choice in platforms and programs is upending some of the “tried and true” strategies to reaching audiences hungry for new content. Download our guide to learn changes tune-in advertisers can make to convert audiences.
As telehealth’s popularity exploded in the past year, so too has the number of service providers, making it difficult to be noticed by potential patients. We’ve compiled a variety of resources, including an ad guide and tips sheet, to help you navigate this crowded marketplace. Click below to download.
We understand businesses may need some extra guidance navigating the current situation, and we’re here to help.
Black Americans’ population and buying power are both increasing quickly. In a new mini report, learn what advertisers should know about Black consumers and viewers in the U.S.