Summer is here and with it comes sun, fun, and a wealth of opportunities for advertisers to connect with sports fans. In fact, advertisers who air during summer sports programming reach 5.8X more households than those who only advertise at other times of the year.
There has long been a debate in the industry about what actually makes video content premium versus non-premium. At Comcast Advertising, we believe that modern premium video is content delivered transparently, in a trusted brand-safe environment, seen by real people within a high-quality viewing experience.
Gen Z is often considered the first fully digital-native generation as many were born after Y2K. Many advertisers assume that given Gen Zer's obsession with social media and digital video clips, they don’t watch TV—but this is a misconception.
Today’s media landscape grows increasingly more complex, with viewership behavior constantly evolving. As audiences consume content wherever and however they choose, a smart, strategic multiscreen TV approach is essential to meeting them where they are.
As viewing habits continue to evolve, one thing is increasingly clear: free ad-supported streaming TV (FAST) has become an essential part of how some audiences watch television today. What began as a complement to subscription streaming has now grown into a cornerstone of the modern TV experience...
The 2026 Comcast Advertising Report provides insights on today's shifting viewing habits, TV ad buying trends, and how AI is transforming the advertising landscape.
As content and viewers continue to shift between screens and platforms, a multiscreen TV approach has become a non-negotiable for advertisers looking to maximize reach and impact. The 1H 2025 Multiscreen TV Advertising Report reveals how advertisers are driving action through multiscreen campaigns.
Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.
For many advertisers, news programming offers a trusted and effective environment. But some brands avoid it, convinced that proximity to unpredictable news coverage will unwittingly associate them with controversial or negative content. However, research shows that these fears are unfounded.
People go mad for March Madness and new research reveals why TV advertisers do, too. In 2024, 71% of U.S. households tuned into March Madness programming, with each household watching an average of 10.5 hours over the course of the tournament, highlighting the widespread attraction of the event.