Today’s media landscape grows increasingly more complex, with viewership behavior constantly evolving. As audiences consume content wherever and however they choose, a smart, strategic multiscreen TV approach is essential to meeting them where they are.
The latest edition of the Multiscreen TV Advertising Report examines 2H 2025 viewership behavior and delivers actionable insights to help advertisers navigate this ever-changing environment.
Based on more than 30,000 campaigns across 30 million households, the report includes:
- A closer look at how multiscreen behavior differs among young adults, middle-aged adults, and retirees
- Addressable advertising insights to extend target reach and frequency
- Budget allocation recommendations for traditional TV, streaming, and addressable TV
Download the 2H 2025 Multiscreen TV Advertising Report to unlock smarter, audience-aligned strategies to enhance your campaigns.
You can view insights from previous reports here.
