Sports enthusiasts are more ready than ever to watch. Now is the perfect time to align your business with the most thrilling, action-packed sports on TV. Contact us or your Comcast Advertising representative to advertise now.
Sports is a powerhouse genre that attracts audiences.
of cable sports is watched live1
of traditional TV sports programming aired on cable2
Streamed sports delivered more than 500 million impressions in 20223
of streaming sports delivery is on the TV3
Source: 1-Nielsen NPOWER, CY 2022, ALL SN-SE-SC-SA Program Types. Cable Sports. Live Viewing. P2+. 2- Nielsen NPOWER, CY 2022, ALL SN-SE-SC-SA Program Types. Cable Sports compared to All Linear Sports. Live Viewing. P2+. 3- Nielsen NPOWER, CY 2022, ALL SE Program Types. Coviewing Report. P2+ 3. Comcast Aggregated Ad Exposure data from Comcast Advertising’s streaming campaigns (CY 2022). Streaming site section name includes sports networks (ESPN, SEC, ACC, FS1, Fox Sports, GOLF) or sports terminology (sports, NFL, Golf, PGA, MLB, NBA)
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