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Women’s sports have experienced a major surge in popularity over the last few years, and with its record-breaking viewership comes the ripe opportunity to connect with engaged audiences. And the growth shows no signs of slowing down: 60% of sports fans said they would like to see more media exposure for women’s sports highlighting the major interest from viewers. ...
Live sports offer something few other genres can: massive, real-time audiences that are deeply engaged. With 85% of fans preferring to watch games on TV over attending in person, it’s no surprise that sports accounted for 96% of the most-watched non-political programs. ...
Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals. ...
According to recent reports, political ad spend continues its upward trajectory with the 2024 election cycle seeing the most spend in any cycle to date – hitting a record-breaking $11 billion. ...
With disposable income topping $950 billion – more than double what it was a few years ago – Gen Z is an audience not to be ignored. And while they have a smorgasbord of media options to choose from, this “digital-first” generation still regularly engage with TV. ...
