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Pooja Midha: TV’s Evolution Must Work for Entire Ecosystem

Comcast Advertising named Pooja Midha its new Chief Growth Officer earlier this week. In her new role, Pooja will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem.

She recently sat down with BeetTV to talk about her vision of the industry, her decision to join Comcast, and the unique position that Comcast Advertising’s FreeWheel and Effectv hold in the transformation of television.