Research and Report

Redefining What it Means to be “Premium” in Advertising

There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.

Why? Because research shows that advertisements airing alongside premium video create positive experiences for viewers and fuel positive brand associations… and we know that not all video can be considered premium.

This report redefines “premium video” with the goals of:

  1. Enabling advertiser trust in video content; and
  2. Highlighting value in programmer video inventory

Download What is Premium Video? Redefining What it Means to Be Premium in Advertising to learn more.

The FreeWheel Council for Premium Video in partnership with the VAB want to make sure buyers are optimizing their media spend. Keep this checklist, Buying Premium Video: A Definitive Checklist, on hand when you’re buying premium video inventory.