Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company.
Comcast Advertising's new Chief Growth Officer Pooja Midha describes the massive transformation underway in the advertising industry, including the growth in multi-screen viewing and a shift in focus from content to audiences.
Watch Pooja Midha & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
Watch Amy Nisenson, VP Sales for Comcast Advertising & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
In this video series, Comcast Advertising leaders share their predictions for the future of advertising. Watch for their takeaways.
Join Comcast Advertising's Mario Jaramillo, Director of Political Sales, and Lie Mack, Sr. Political Sales Manager, as they discuss how to effectively reach Hispanic and Latino audiences and voters.
With November quickly approaching, candidates are doubling down on their advertising efforts to make sure they are reaching voters and potential voters. With viewership fragmented across screens, platforms, and devices, it is becoming more difficult for all advertisers to confidently target, engage, and create impact with voters where they are engaging with premium content.
Chris Vail, VP, Political Sales at Comcast Advertising shares why political advertisers are turning to addressable TV advertising to complement their traditional TV and digital ad buys, allowing them to target specific households with tailored messages.
Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.