Core Objectives

Unify

We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.

Scale

By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.

Measure

With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives

01

Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

02

Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.

03

Blockgraph

Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

Our Brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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News

Major TV Distributors Spearhead ‘Go Addressable’ Initiative

Go Addressable is designed to accelerate efforts that make it even easier for advertisers to incorporate addressable TV into their advertising campaigns.

Rick Mandler Appointed as VP, Growth Strategy

Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio.

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience

His appointment reflects the organization’s continued commitment to putting the customer at the forefront of its business.

Pooja Midha Announced as New Chief Growth Officer

Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products.

Our Insights

Get The Latest Streaming Insights

Get The Latest Streaming Insights

In a report by Comcast Advertising's Agency Leadership Council, learn about streaming's role in a comprehensive video advertising strategy.

Diversity, Equity, Inclusion and Belonging in Real Life

Read a MediaVillage column written by Marcien Jenckes, President, Comcast Advertising. In it, he suggests one of the considerations to foster and grow diversity, equity and inclusion (DE&I) should be to create a sense of belonging for all.

Webinar: The Evolving TV Landscape in 2021

Comcast Advertising leaders discuss insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report. Both feature data from 1H 2021.

Watch the Culture Conversations Webcast Episode 6 Replay

Hosted by Comcast Advertising Brand VP, Paul Martecchini, this episode explores sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.