Redefining the Future of TV

As a global leader in media, technology, and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies, and other industry players.

Core Objectives

Unify

We are enabling TV distributors to come together to offer advertisers a standardized and unified platform that makes buying and optimizing media campaigns easy.

Scale

By working across the industry, we are delivering the large, relevant audiences, across all devices, marketers need to make an impact and deliver bottom line results.

Measure

With insights from household-level data, we are enabling new targeting and measurement capabilities so advertisers can target and track campaign performance accurately.

Key Initiatives

Go Addressable

Go Addressable is an industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities for advertisers. As a launch participant, Comcast Advertising—along with several other major TV distributors and brands—will help to achieve this through industry education, advocacy and enablement.

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Agency Leadership Council (ALC)

The ALC connects senior executives across the major and independent agencies to proactively support the interests of advertising agencies, and publish insights and research that advance the industry.

Blockgraph

Now more than ever, the use of quality data is essential to drive business results. That’s why we’ve created the Blockgraph platform to protect consumers’ data while optimizing opportunities for advertisers.

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Our brands

Effectv is the advertising sales division of Comcast Advertising that helps local, regional, and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns.

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FreeWheel offers advertising management solutions for the entire TV ecosystem, including digital and linear, enabling agency, media, and entertainment clients to manage and maximize value from their TV and premium video media.

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AudienceXpress delivers multiscreen TV advertising, using data insights and leveraging a total reach of more than 300 million viewers nationwide to find the right target audiences across cable, broadcast, and streaming content.

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Research & Insights

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News

Comcast Advertising Launches Signal Authentication Service

New offering enhances cross-platform signal validation to help solve for current industry needs surrounding inaccurate reach and frequency analysis.

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AudienceXpress and Epsilon Partner to Enhance Audience Reach and Drive Scale Across Convergent TV Buying

New partnership allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic TV ad landscape. Read on for the full press release.

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New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights

Custom research reveals 3 in 5 FAST buyers use FAST’s niche programming to target specific audiences.. Read on for the full press release.

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New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Played a Role in Their Upfront Negotiations

81% of those advertisers said addressable advertising was important to those negotiations. Read on for the full press release.

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