Case studies

Our approach to targeting and delivering messages comes with a history of satisfied advertisers and hard numbers to back it up. Take a look at some of our standout stories.

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3X

return on ad spend

Home Services

Mastercard study finds 3X ROAS from multiscreen campaigns

Learn how Comcast Advertising helped Mastercard reach 3x return on ad spend through traditional and streaming ads.

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+41%

growth in frequency over base campaign

Automotive

Doral Automotive Group

Learn how Comcast Advertising helped Doral Automotive Group reach the right audience through live sports.

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Automotive

Circle Chevrolet Hyundai

Learn how Circle Chevrolet Hyundai partnered with Comcast to boost sales and brand equity through CTV, mobile, and web advertising, achieving remarkable results in New Jersey.

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Media & Entertainment

Affiliated Media

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Automotive

Easterns Automotive Group

Discover how Easterns Automotive Group achieved 35% website conversions using Comcast's audience addressable TV advertising across D.C., Maryland, and Virginia markets in 2024.

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Recent insights

Attribution

What Works for Advertisers: Proving Performance and Attribution for TV Advertising

Read more about What Works for Advertisers: Proving Performance and Attribution for TV Advertising
Research

Baby Boomers Aren't Tuning Out—They're Tuning in Differently

Read more about Baby Boomers Aren't Tuning Out—They're Tuning in Differently
Addressable

The 1H 2025 Multiscreen TV Advertising Report

Read more about The 1H 2025 Multiscreen TV Advertising Report
Research

Tailgates & TV: Why College Sports Make Sense for Advertisers

Read more about Tailgates & TV: Why College Sports Make Sense for Advertisers