Extend your campaign to include innovative, customer engagement opportunities on X1, Comcast’s consumer TV and internet platform.
Command attention and tap into 30 million X1 and Xumo households to connect with highly engaged TV screen viewers. Xfinity reaches Comcast cable and broadband-only households in 32 states and more than 60 DMAs, while Xumo Stream Box reaches Comcast, Charter, Cox, Granite, MediaCom, and GCI streaming households.
Simply put, there is no better way to stand out from thousands of channels and more than 250 streaming apps than with targeted, high-impact Audience Direct placements.
Audience Direct transforms how viewers discover content – and how brands measure success. With six out of 10 viewers spending over six minutes searching for something new,2 and 44% browsing multiple apps,2 guiding audiences to your content is more critical than ever.
Audience Direct showcases your brand at precisely the right moment of content discovery, when the audience is most engaged with what’s on the TV screen.
Get seen and get chosen. Audience Direct connects your brand across Xfinity X1 and Xumo platforms with high-impact placements including:
In-grids
Get seen and get chosen. Audience Direct connects your brand across Xfinity X1 and Xumo platforms with high-impact placements including:
Screensavers
Get seen and get chosen. Audience Direct connects your brand across Xfinity X1 and Xumo platforms with high-impact placements including:
Homescreens
Get seen and get chosen. Audience Direct connects your brand across Xfinity X1 and Xumo platforms with high-impact placements including:
Apps
Get seen and get chosen. Audience Direct connects your brand across Xfinity X1 and Xumo platforms with high-impact placements including:
Collection pages
The X1 Voice Remote brings Audience Direct’s ad experiences to life, turning passive viewing into active discovery. Whether they see the prompt during an enhanced 30-second video ad or while browsing X1 or Xumo platforms, viewers simply speak your unique command into their remote and are instantly transported to an interactive channel featuring your branded content.
In one Audience Direct campaign, a leading streaming platform saw a
Sources: 1. Comcast and Xumo aggregated viewership data. 2023. Monthly averages & full footprint. 2. Comcast Advertising survey conducted through Cint in December 2023. US N=1500. Qualifying criteria: Adults 18+ who searched for or watched something new in the past three months. 3. Comcast aggregated viewership data combined with ad exposure data. Analysis of advertiser campaigns. 4Q 2023.
We’ll put you in front of the right audience at the right time to drive real results.