Make your brand memorable with our award-winning Client Creative team. We specialize in captivating audiences, inspiring action, and amplifying campaigns with unforgettable multi-platform advertising experiences. We blend unique, custom creative with Comcast Advertising’s ability to deliver targeted, data-driven advertising in a modern, multiscreen world.
We can support your brand with a variety of marketing assets. Tap us for help with:
Professionally produced commercials
AI-produced commercials for quick turnarounds
Pre-roll/social media video
Brand development/style guides
Social media strategy and marketing
Search engine optimization
Websites/landing pages
Digital deployment
Long-form content
OOH/print/radio
“Creative” is the biggest factor in ad effectiveness, driving 49% of incremental sales.1
While other campaign planning aspects are crucial – like targeting the right audiences, maximizing in-audience reach, and delivering across platforms and devices – the creative direction is the biggest factor in determining success. This means not only having a message that resonates with your desired audience but also producing visually and emotionally engaging assets to deliver that message.
That’s why the Client Creative team takes a holistic approach. We prioritize strategy, creativity, and innovation to help you reach your audience and maximize engagement, because your message is just as important as your media plan.
We combine three key elements to produce assets that truly make a measurable impact on your business:
Be confident your message will land. We conduct studies and use data insights to find which creative approach, words, imagery, and tone resonate with distinct audiences.
Meet audiences wherever they are across screens. We can help with everything from commercials to search engine optimization.
Use custom or turnkey solutions. We can help whether you need to get on the air quickly or you want to build a full campaign from scratch.
Our team has a proven track record of boosting clients’ businesses. In an analysis comparing advertisers that worked with us versus those that didn’t, our clients consistently performed better across screens.
Overall, advertisers with at least one Client Creative asset saw boosted results on both traditional TV and streaming.2
+41% higher conversion rate on traditional TV
+33% higher conversion rate on streaming
Sources: 1. NCSolutions, “Five Keys to Advertising Effectiveness,” 2023, https://info.ncsolutions.com/how-advertising-works/five-keys-to- advertising-effectiveness. 2. Multiscreen IMPACT analysis of Client Creative vs. non-Client Creative advertisers, Jan. 2023 – March 2024.
Contact us to get started on custom assets that move the needle for your business.
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