Your advertising should be more accountable than ever. Comcast Advertising gives you valuable insights into how your campaign performed and its impact on your business.
Our reporting and attribution tools give full-funnel insights into traditional TV, streaming, and multiscreen campaigns. They go beyond standard delivery metrics to attribute actual business results to your campaign, so you can gain insights into how your campaign correlates to results like website visits, conversions, and sales. With this knowledge, you can better optimize results and maximize the impact of your budget.
The results you receive after launching your campaign are only as good as the data you used to plan it. We use aggregated first-party data from 30 million Comcast subscriber households to enable high match rates for targeting and reaching your intended audience.
So, when it comes time to prove the effectiveness of your campaign, you can be confident that you’re not just counting impressions but making impressions count.
We provide advertisers with support throughout the campaign process. Our Account Executives can help you interpret and analyze results as well as act on them. You’ll partner with actual humans to determine the strategies that are working best and optimize your campaign for better results and greater ROI.
Our TV and multiscreen campaign reports use ad exposure data to evaluate how effectively your ads are reaching your desired audience segment over the course of your campaign and how you can optimize for the future. Unlike other reporting solutions, we report deterministically on TV and streaming results – together.
Our streaming reports bring together reporting across all of an advertiser’s streaming campaigns. Each report includes metrics around impressions, completion rates, and delivery, including information on the type of device (connected TV, mobile device, etc.) and the content/brand (Bravo app, CNN.com, etc.).
We make sure every report is transparent and easy to read, so you can delve into the numbers yourself and better understand where your message is appearing.
We partner with industry leaders to deliver attribution reports that ensure you’re driving real business outcomes. Our attribution solutions can measure both the immediate lift in a brand’s website traffic, as well as the longer-term attribution tied to a multiscreen campaign.
Eligible advertisers can see insights regarding:
Sales attribution: See how viewership drives sales.
Physical store visits: Tie in-store visits directly to multiscreen campaigns using mobile locations and ad exposure data.
Web attribution: Measure website visits within 30 minutes of a TV ad airing, measure sales related to campaigns, and match household-level ad impressions to web-based outcomes.
Brand lift: Measure the impact advertising has on changing the perception of a brand, including ad recall, brand awareness, and brand consideration.
We partner with industry leaders to bring you the best and most comprehensive data possible while remaining privacy-focused.
and more
Comcast Advertising partnered with Mastercard to connect TV ad exposure with Mastercard’s aggregated and anonymized purchase insights. The result? Verified proof that both traditional TV and streaming ads drive measurable business outcomes.
Learn more about how Mastercard is helping us prove campaign performance.
A complete picture of your campaign’s performance helps you make smart advertising decisions.
Talk to an expert