Growing industries demand strong brand awareness
Renewable energy demand has surged, driven by growing environmental awareness, rising energy costs, and advancing technology. Companies must do more than offer sustainable solutions—they need to build strong, recognizable brands that educate customers and create lasting trust.
Headquartered in New Jersey, Advanced Renewable Solutions (ARS) is a full-service solar energy company that supports its customers through consultation, installation, and ongoing maintenance. ARS continues to be the region’s leading solar service provider with more than 10 years in business.
Differentiation through smarter targeting and creative messaging
ARS set out to distinguish itself from competing solar companies in the Northeast region. To achieve this, the company partnered with Comcast Advertising to target potential new clients in its service area.
By combining first-party viewership data insights with third-party geographic, demographic, and psychographic insights, we successfully identified a high-potential audience: affluent, middle-aged families and couples interested in residential solar energy.
This data-driven approach allowed ARS to minimize ad waste and focus its efforts on prospects most likely to convert. Through its creative messaging, ARS also highlighted its core values of integrity and transparency—reinforcing its commitment to honest, customer-first service.
Connection where it matters most
A comprehensive multiscreen approach enabled ARS to navigate media fragmentation and connect with its audience across viewing platforms. Initially, the TV campaign focused on major live sports—including NFL, NBA, MLB, and NHL—to capture high-impact moments.
As the campaign matured, ARS expanded to top TV programming on networks such as Bravo, Food Network, and HGTV to further connect with its audience. Beyond traditional TV, ARS expanded its reach through brand-safe digital video content. This multiscreen approach helped ARS connect with its audience wherever they were consuming content while boosting both reach and frequency.
Multiscreen advertising delivers results that last
The company saw a direct increase in phone calls tied to its multiscreen campaign with Comcast Advertising, particularly from its initial ads during major live sporting events. In addition, website traffic and residential solar installation appointments rose, contributing to +17% year-over-year revenue growth. The campaign showcased how smart media planning paired with meaningful messaging can drive real business results.