Effectv is now Comcast Advertising.
Delivering your audience across screens
Since Circle Chevrolet Hyundai opened its doors in New Jersey nearly 80 years ago, the dealership has been committed to providing Shrewsbury, Tinton Falls, Red Bank, and Asbury Park drivers with the ultimate dealership experience. The dealership’s top-notch service center, passionate employees, and huge inventory keep customers coming back.
Circle Chevrolet Hyundai has partnered with Comcast Advertising for over a decade, deploying a variety of multiscreen advertising strategies to reach potential automotive customers.
Multiscreen advertising helps brands go further
The ability to deliver Circle’s ads on both traditional TV and streaming devices is something the client valued most about Comcast Advertising. Circle has leveraged our targeted multiscreen advertising solutions, delivering ads across connected TV (CTV), Xfinity set-top boxes, mobile, and web to households specifically in market for a new Hyundai. While the campaign was truly multiscreen, 86% of Circle’s streaming impressions came from CTV and Xfinity set-top box, reinforcing the power and popularity of the biggest screen in the home.
Driving car sales through targeted campaigns
In 2024, sales increased month-over-month across a 20-mile radius encompassing Monmouth and Ocean County Central, yielding a +26% lift in sales. Additionally, the dealership grew its market share +28% in this radius YOY, with 71% of sales coming from within 12 miles. Pairing Comcast Advertising’s geographically targeted campaigns with charitable initiatives in the community, Circle Chevrolet Hyundai’s brand equity and retention have grown.