Effectv is now Comcast Advertising.
Providing a trusted media source when it matters most
EDGE Communications is one of Florida’s top political communications consulting firms, offering a comprehensive range of services such as campaign management, strategic communications, and media relations. With a deep knowledge of Florida’s political landscape, the team understands the constantly evolving electorate and shifting media habits, emphasizing the importance of meeting the public where they’re consuming information.
The team at EDGE partnered with Comcast Advertising to deliver broad-based information through a trusted media source with strong geotargeting capabilities.
Hyper-local campaign targeting
To maximize campaign budgets, EDGE leveraged Comcast Advertising’s ability to target voters at a granular level—even by neighborhood. Political campaigns are based on very limited resources, making this capability extremely important to the firm.
A strategic partner that knows how to keep up
The team at EDGE needed a partner with the agility and efficiency to navigate shifting campaign resources and a constantly changing electorate. Our team at Comcast Advertising embraced this challenge, quickly deploying updated strategies when necessary, benefiting both the firm and its clients.
Crafting high-quality, winning campaigns
The results of our campaigns speak for themselves. In a special election, EDGE knew its client needed to reach a specific subset of voters in Miami with limited resources. The team’s campaign with Comcast Advertising helped EDGE’s client win the 13-way race by a ten-point margin.