A strategic partner for growth that lasts
Knies, Helland & McPherson, Attorneys at Law (KHM Law), is a family law office with decades of combined experience handling traditional divorces, custody matters, mediation, divorce coaching, and other à la carte services. The firm also has extensive experience in military family law.
KHM Law originally partnered with Comcast Advertising to advertise the opening of its first location in Colorado Springs, CO. In 2023, the firm extended this partnership to support the launch of its second office in Douglas County, CO, and continues working with Comcast Advertising to strengthen its brand and reach new clients.
Knowing your audience and where to reach them
Being a high-asset attorney office, KHM Law chose to target affluent households in its campaign. The team utilized Comcast aggregated first-party data insights to reach this audience across all devices and platforms. Additionally, Comcast Advertising identified the most promising geographic areas to maximize ROI.
On top of its multiscreen campaign, KHM Law produced new, engaging creative to drive action among key demographics. With the combination of traditional and streaming TV as well as fresh creative, this campaign was ready to run.
Campaign results that make a difference
In Q1 of 2023, KHM Law’s campaign helped the firm reach an impressive 57% of its audience in the Denver communities near its new location. Additionally, the firm achieved an average frequency of 4.1.1
[Comcast] has been a great partner to promote our brand and help educate potential customers about our practice and services.
- KHM Law, Managing Partner
Sources:
1. Comcast aggregated viewership data combined with ad exposure data. Date: 1Q 2023. Geography: Denver market. Target as defined by Experian: LIFT-Lifestyle Segment is A Power Elite.