Don’t just play the game, win it. Comcast Advertising puts your brand in the spotlight during the most talked-about live sports moments on streaming and traditional TV – from March Madness and the NBA Playoffs to The Masters and beyond. Reach audiences that are locked in, so your message lands with impact.
Get startedAdvertising during games and sports content is a great way to reach audiences. Comcast Advertising gives your brand access to top-tier, iconic live sports events – from weekly games and season-ending championships to can’t-miss, global events. With premium placements like these, your brand shows up when viewers are most attentive.
| Monday Night Football | NBA Playoffs |
| Olympics | NHL |
| College Basketball | Soccer |
| March Madness | Golf |
| College Football | The Masters |
| MLB | NASCAR |
| NBA |
Sports fans have more ways than ever to watch their favorite teams, across countless apps, platforms, and services. With all those options, it can be hard to get your message in the right places. Comcast Advertising streamlines the process, making it easier for brands to reach their audiences consistently.
Our streaming placements span nearly 2,000 sports networks, sites, and apps. We consolidate access to live events, pre-game coverage, post-game analysis, and highlights, so you don’t have to navigate dozens of platforms to connect with fans across every screen.
Check out our roster of the most premium sports networks, sites, and apps on the market.
Live sports content isn’t just popular – it’s powerful. Sports fans are deeply invested in what they’re watching. They pay attention, and crucially, they’re open to advertising.
Airing your message during these events connects your brand with passionate, highly engaged audiences. Whether you’re looking to drive awareness or inspire action, placements during live sports deliver results that last.
The numbers are in: Advertising during sports delivers big for brands. It can help you reach more audiences, drive higher engagement, and deliver measurable impact.
of sports programming is watched live1
of households reached by sports are incremental2
of Comcast households are reached by sports throughout the year3
of avid fans have purchased a product they saw while watching live sports4
Sources: 1. Nielsen NPOWER Rating Analysis Program Report. Live. Vs. Live + 7. FY 2024. Program Type: Sports Events across cable, broadcast & live streaming. 2. Comcast internal analysis of sports multiscreen campaigns. FY 2023. 3. Comcast Aggregated National Viewership Data. January – December 2024. 4. Comcast Advertising survey. N=1000. April 2024. Qualifying criteria: watched sports content (game, highlights, talk show, etc.) in the past six months.
Airing your message during sports and related content can be a valuable addition to your business’s media strategy. From +17% YOY revenue growth for a solar company, to a +42% sales increase for an auto dealer, brands see real benefits from leveraging sports. Explore our case studies to see how brands have succeeded with sports advertising.
Want to learn more about how you can engage audiences with the power of sports? Check out the latest industry facts with our 2024 Sports Replay, and dig even deeper into viewership data with our Behind the Remote report.
We’ll put you in front of the right audience at the right time to drive real results.
