Control the conversation, capture attention, and convert intent into action.
Get StartedComcast Advertising gives your dealership the scale, data, and precise targeting needed to reach audiences across every screen. Whether your audience is streaming or channel surfing, we deliver your message where it matters most. With over 80 auto-specific audience segments and first-party insights grounded in real behavior – not guesswork – you’ll reach car buyers at every stage of their journey.
Unlock the kind of scale and precision that puts you ahead of your competition. With detailed audience insights and high viewer engagement, we help you reach auto intenders with consistency and confidence. We put our full strength behind your brand, fueling your success.
Est. adults potentially reached, enabling audience delivery at scale
Comcast households providing data insights
Average daily time spent with TV among Comcast households2
With our expansive data insights and extensive potential reach, we empower dealerships to deliver advertising to precise audiences at the local, regional, or national level. This ensures your campaigns reach and resonate with the right buyers, in the right places, at the right times in their customer journeys.
Stay in first place by maximizing lifetime value. That means having a marketing strategy that addresses a customer’s always-evolving needs. Drive real business results with first-party data insights and multiscreen campaigns that create connections at every stage of the customer journey.
Speak directly to the buyers who matter – from the ones who are right in your backyard to the auto intenders in the next town over. With addressable advertising powered by Comcast’s first-party data, you can reach local, in-market households that want to hear your message and are ready to make a purchase.
Reach your audience exactly where they are, on any screen they’re watching. Our multiscreen approach helps you connect with people across traditional TV and streaming in one campaign.
Do more than sell a car – build a relationship with your audience that lasts a lifetime. Maximize lifetime value by providing value at every single stage of their car-buying journey. Whether they’re purchasing their first car, upgrading to a new one, or seeking post-purchase service, your media strategy should address auto intenders’ specific needs.
With more than 80 auto-specific audience segments, Comcast Advertising helps you target car buyers at every stage of the sales funnel with confidence. Empower your brand to build lasting connections, drive repeat business, and stay top of mind through premium ad placements.
A preview of targetable, auto-specific audience segments
Turn browsers into buyers without them ever leaving the couch. X1’s Auto Showroom puts your dealership front and center – right in your audience’s home.
By simply saying “Auto Showroom” into their X1 voice remote, customers are transported to a virtual space featuring brand-specific pages with information and videos organized by vehicle model and make.
As a dealership, you can showcase your latest vehicles, highlight promotional offers, and share engaging video content – all in a format designed for discovery and ease. It’s a powerful way to meet buyers where they’re already spending time and build confidence in the online car-buying experience.
Whether you’re launching a new model or driving interest in seasonal deals, the Auto Showroom helps you stay top of mind and drive action.
Video
Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.
Blog
The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.
We’ll put you in front of the right audience at the right time to drive real results.