Addressable TV advertising is growing as a complementary strategy for multiscreen TV advertising, as it provides more efficiency, accuracy, and accountability than traditional TV advertising alone.
While many national advertisers have started to harness the power of addressable for their campaigns, local advertisers may not yet understand the value that addressable can offer their brand and goals, too.
Created to be an informative, and easy-to-follow guide, The Local Advertiser’s Guide to Addressable TV Advertising breaks down the how-tos of addressable TV advertising in three key areas:
- Building the foundation of addressable
- Planning the optimal addressable campaign
- Measuring addressable’s performance
To learn more about how local advertisers can build brand relevancy and sustainable business results with addressable TV advertising, download the full guide.
