EffecTV Logo
  • WHY US
    Audience Focus

    Reach the right audience with the right message at the right time.

    Comcast Advantage

    Utilize data from a preeminent TV distributor.

    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER
    Audience Targeting

    Find potential customers and reach them across all screens.

    Addressable Advertising

    Reach your audience with precise, household-level targeting.

    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE
    Agencies & National Brands

    Run multiscreen campaigns that deliver audiences at scale.

    Small & Medium Businesses

    Easily advertise on TV and streaming to generate results.

    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS
    Research & Reports

    Discover analyses about audiences, data, and more.

    Videos & Webcasts

    Watch and listen to our insights in action.

    • Blog
    • Industry Councils
    • All Insights
  • COMPANY
    Media Kit

    Learn all about us and how we drive results for you.

    About Us

    Comcast Advertising combines the best of digital with the power of TV.

    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
search icon call phone number
GET STARTED
  • WHY US

    WHY US

    • Audience Focus
    • Comcast Advantage
    • Reporting & Attribution
    • Networks & Programming
    • Premium Inventory
    • Case Studies
  • WHAT WE OFFER

    WHAT WE OFFER

    • Audience Targeting
    • Addressable Advertising
    • All Markets
    • Streaming
    • Creative Agency
    • X1 Brand Integrations
  • WHO WE SERVE

    WHO WE SERVE

    • Agencies & National Brands
    • Small & Medium Businesses
    • International
    • Auto
    • Political
    • All Industries
  • INSIGHTS

    INSIGHTS

    • Research & Reports
    • Videos & Webcasts
    • Blog
    • Industry Councils
    • All Insights
  • COMPANY

    COMPANY

    • Media Kit
    • About Us
    • Careers
    • News & Press Releases
    • Comcast RISE
    • Contact Us
  • Search

    Search

Blog

What Does ‘Good’ Look Like in the Modern TV Landscape?

Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel.

Research and Reports

The 2024 Comcast Advertising Report

Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.

Blog

Feasting on Ads Across All Screens [Infographic]

Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.

Research and Reports

The Multiscreen TV Advertising Report 1H 2024

Five years ago, The TV Viewership Report was developed to help marketers make informed TV ad buying decisions by providing a deeper look at traditional TV viewing habits. In an effort to keep up with the evolving multiscreen TV landscape, the report has grown to include streaming consumption habits and analyses of multiscreen TV ad campaigns.

Research and Reports

Reaching Fragmented Audiences

In today’s diverse video ecosystem, connecting with audiences requires careful thought and planning. With viewers spread across a multitude of platforms and devices, understanding their preferences and behaviors is crucial for success.

The Future of Addressable Advertising and Precision Targeting in Automotive Marketing
Videos and Webcasts

The Future of Addressable Advertising and Precision Targeting in Automotive Marketing

Learn about the future of automotive advertising in this video of an expert panel at ASOTU CON 2024. Watch now for insights on transformative ad strategies.

Research and Reports

Content Discovery in a Multiscreen TV World

As premium TV content proliferates across platforms and services, viewers are finding that the discovery process is fragmented. In fact, over half of U.S. viewers stated that the difficulty in finding new content can be frustrating, leading them to rewatch something they’ve already seen.

Research and Reports

The TV Viewership Report For 2H 2023

Real-time, live viewing is a major component of both news and sports, as it’s important for these audiences to stay up to speed on current events and sports scores alike. Comcast households (HHs) spend two hours per day watching live news and sports content, presenting a notable reach opportunity for advertisers.

Blog

Four Reasons Why Women's Sports are a Slam Dunk for Marketers

For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.

Videos and Webcasts

The Evolution of TV Advertising: 3 Ways to Optimize Your Auto Marketing Strategy

At this year’s ASOTU CON, Dawn Williamson, Comcast Advertising Head of Sales Dev, discussed how auto advertisers can prepare for the future of TV advertising.

  • 1
  • 2
  • 3
  • 4
  • Last
Subscribe to our content

Stay up to date on the latest insights, events, and resources

Thank you for subscribing!

Follow us:

Call us: 1 (888) 877-9799

COMPANY
  • About
  • Careers
  • Leadership
  • News & Press Releases
  • Office Locations
  • Contact Us
  • Site Map
RESOURCES
  • Manage Communications
  • Comcast Ad Delivery
  • Media Kit
  • Pay My Bill
PARTNERS
  • FreeWheel
  • Comcast Business
  • Xfinity.com
  • Ampersand
  • Industry Councils
LEGAL
  • Privacy Policy
  • Your Privacy Choices
  • Web Terms of Service
  • Advertiser Terms & Conditions
  • Production Terms & Conditions
  • Ad Content Guidelines
  • CA Notice at Collection

© 2025 Comcast Advertising. All rights reserved.

Speak with an advertising expert directly
1 (888) 877-9799