Watch this discussion of attention & its role in advertising effectiveness to learn what the experts recommend for harnessing TV's ability to captivate viewers.
Watch Amy Nisenson, VP Sales for Comcast Advertising & Stacey Chapman, SVP Digital Strategy for Burgerville discuss how consistent media investment can drive success.
Watch David Regn, Founder/CEO of Stream Companies & Anthony Jingoli, Director of Automotive Sales at Comcast Advertising, talk big pivots & auto ad strategies for 2023.
Watch Pooja Midha & Sophia Ahmad, CMO of Xfinity discuss reaching new customers with data.
Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences.
Hear about all the factors contributing to the growth of streaming TV and how innovative advertisers can leverage streaming platforms to reach audiences.
Barrett Jackson and A+E's (FYI and History) Craig Jackson discuss how businesses can stay relevant during uncertain times
Learn how auto marketers are approaching each tier strategy and driving differentiation and consistency for their dealerships.
Now you can catch up and listen to the latest marketing insights whenever you like. Search for the Effectv In Focus series on your favorite podcast platform or listen in-browser at the link below.
Hear about political advertising strategies any marketer can learn from, featuring three political media experts.