Advertisers have long relied on age as a key demographic point to shape messaging and strategy. From Gen Z to Baby Boomers, generational identity plays a powerful role in how audiences consume content across screens.
For many, the return of pumpkin spice lattes is more than just the start of fall—it’s a prologue to the holiday season. For advertisers, this seasonal shift marks a pivotal moment—the chance to connect with consumers early, build awareness, and drive consideration before the holiday rush sets in.
Comcast Advertising is proud to launch our new brand campaign – Your door to what works – a bold new story that puts our clients—and their successes—at the center.
Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals.
Television has always been a premier marketing channel for brands to reach audiences and build awareness. But the search for new customers has caused brands to turn to platforms like social media and its last-click attribution promise, forgoing the power of premium video for lower-funnel results.
TV advertising has always been a powerful performance vehicle. In fact, a recent study from The VAB found that first-time TV advertisers saw an average increase of up to 42% in unique website traffic. But the complex ad buying process can be daunting especially for marketers with little TV ad experience and limited budgets.
In an era where TV advertising is evolving rapidly, consistency in language used across the industry is more important than ever. However, new research conducted in partnership with Advertiser Perceptions reveals that only 20% of advertisers say terms are consistently used by their partners, illustrating a lack of alignment on the vocabulary used regularly to describe key components of the TV ad ecosystem.
Brand safety has emerged as a critical concern for advertisers. According to the VAB, a company’s brand reputation constitutes around 20% of its enterprise value – and with 80% of marketing professionals identifying brand safety as a major concern, the stakes are high.
The 2024 political advertising season is shaping up to be the most expensive in history. And with so many political ad dollars in play, non-political brands may find it more difficult to stand out in a loud political climate.
In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.