Uncover LGBTQ+ voters' political leanings and media consumption habits with the LGBTQ+ Voters Report. Download now for critical insights for your campaigns.
Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.
Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.
In a competitive political landscape, a strong advertising strategy is necessary to stand out. Learn how multiscreen can help you optimize your campaigns.
Uncover women voters' political leanings and media consumption habits with the Women Voters Report. Download now for critical insights for your campaigns.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.
Learn from the pros behind the Fetterman for Senate campaign in this video. Watch them explain what made their multiscreen campaign a winner in this race.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
Uncover Black voters' political leanings and media consumption habits with the Black Voters Report. Download now for critical insights for your campaigns.