In today’s fragmented multiscreen TV ecosystem, advertisers are facing new challenges when it comes to reaching audiences. As viewers choose between multiple screens and platforms, a diverse multiscreen TV strategy has become key to meeting audiences where they are.
For many advertisers, news programming offers a trusted and effective environment. But some brands avoid it, convinced that proximity to unpredictable news coverage will unwittingly associate them with controversial or negative content. However, research shows that these fears are unfounded.
People go mad for March Madness and new research reveals why TV advertisers do, too. In 2024, 71% of U.S. households tuned into March Madness programming, with each household watching an average of 10.5 hours over the course of the tournament, highlighting the widespread attraction of the event.
Live sports keep audiences on the edge of their seats all year long. In fact, around 88% of Comcast households watch live sports throughout the year, and these households spend an average of 23 hours per month watching live sports.
Super Bowl ad opportunities come at a premium – topping $8M for a 30 second spot – limiting the brands that can align with the big game. But that doesn’t mean your brand message can’t find opportunities with similar impact when it comes to reaching the right set of viewers.
Television advertising has long been the cornerstone of effective advertising for brands. Today, as content moves across screens and devices, multiscreen TV advertising continues to drive results throughout the marketing funnel.
It’s that time of year: stores are blasting “Jingle Bells,” streets are lined with seasonal decor, and peppermint mochas are back. With the holidays here, consumers are eager to get in the seasonal spirit. And what better way to do that than by cozying up with loved ones to watch a holiday flick?
Comcast Advertising’s annual report was designed to help buyers and sellers understand the increasingly complex TV landscape as viewership continues to shift. The latest edition analyzes data insights to offer a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling multiscreen TV advertising.
Thanksgiving sets the stage for the holiday shopping season, providing advertisers with a unique opportunity to engage viewers across screens during Thanksgiving week.
Hispanic voters are one of the most influential voter groups in the United States. There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle, a 153% increase since the 2000 election cycle. Latinos are the largest of any ethnic voter group, making it essential for political advertisers to understand and reach this audience during this election cycle and beyond.