“The best part of waking up is…” If a certain coffee brand comes to mind while finishing that sentence, then you are not alone. Many brands have embedded themselves in our mind, but have you ever wondered what makes TV ads so memorable? We’re tackling this question in the “TV Makes Memories,” research report.
Effectv analysis of sports fandom reveals fans prefer to watch live sports events on a screen and have positive perceptions of ads shown during sports programming
