Stop chasing content and start maximizing impact. A multiscreen strategy that combines traditional and streaming TV advertising is proven to drive business results.
The difference is a complete shift in strategy. Instead of getting caught up on exact content or device, you could be delivering data-informed advertising across screens and platforms to reach your most promising audience anywhere. Whether your target audience uses cable, streaming, or just broadband, your multiscreen TV ad campaign can reach them. And we have the reporting tools to prove it.
cable networks with high-value programming like live sports
networks across all platforms & devices
targetable audience segments across TV and streaming content
accessible annual impressions across traditional TV and streaming
When you advertise across screens, traditional TV does the heavy lifting.
73% of multiscreen campaign reach is unique to traditional TV1
79% of website conversions are attributed to traditional TV2
78% of streamers said they are more likely to make a purchase from a brand they engaged with across devices3
While TV drives impressive results, streaming provides a major assist you can’t do without. Advertising on streaming platforms delivers incremental reach and increased conversions to strengthen your entire campaign.
67% of households reached by streaming are incremental to those reached by traditional TV1
+67% higher conversions for multiscreen campaigns vs. traditional TV only1
And to really make the most of your budget, streaming and traditional TV need to be in one cohesive strategy, not working in silos. We deliver your ad across screens, all in one campaign.
Today’s premium, brand-safe content isn’t limited to the living room. It’s on every screen your audience touches—whether they’re streaming on a smart TV or scrolling on a phone. Results show the importance of combining tactics to reach audiences everywhere.
Adding TV to a digital campaign can lead to:4
more visual attention
higher brand recall
higher purchase intent
We don’t make empty promises. We stand by our multiscreen recommendations and prove they work for you.
While others stop at impressions, we go further. Our unified reporting and attribution tools connect the dots between exposure and action.
That’s real attribution. That’s real accountability. And that’s how you know your multiscreen investment is actually working.
Our latest report analyzes the results of 35,000+ multiscreen campaigns to provide viewership behavior insights and actionable campaign recommendations.
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1. Comcast aggregated viewership data combined with ad exposure data from TV + streaming campaigns, 1H 2024. 2. Aggregated Multiscreen IMPACT conversion rate powered by Innovid, Jan. 2023 – April 2024. 3. Yahoo Finance, “Magnite Research Reveals Increased Adoption,” 10 Jul. 2023. 4. “TV Builds Brand Equity” Consumer Survey, TV Advertising Research by Mediascience for Comcast Advertising, Sept. 2019. *Endpoints are unique publisher and device viewership combinations
Put your message across screens to drive real business outcomes.
