Comcast Advertising’s annual report was created to help advertisers and publishers understand how to navigate the shifting viewing habits of audiences.
The report offers a holistic perspective of how viewers are viewing, how buyers are buying, and how sellers are selling by analyzing data insights from across Comcast Advertising, including data from Comcast Advertising, platform insights from its advertising technology platform FreeWheel, and research from Universal Ads, Comcast’s self-serve TV ads buying platform.
As AI continues to drive innovations across the industry, this year’s report also aims to offer key insights into how AI is impacting TV advertising.
To gain actionable advice for driving results in the year ahead, download the 2026 Comcast Advertising Report.