Our multiscreen inventory is a key component of our products and solutions. Advertise in truly premium content across screens, platforms, and devices to achieve better results, like increased reach, engagement, and brand recall.
We connect you to premium inventory through Comcast’s direct relationships with top TV programmers, minimizing intermediaries and maximizing value.
By combining our inventory with first-party data insights, we bring precision into premium environments. Attention is currency – so we invest where it matters most and give you access to over 150 billion impressions annually across traditional TV and streaming.
High-value programming
Own the moments when audiences are most locked in. Show up in can’t-miss entertainment, breaking news, nail-biting live sports, and more. We deliver in high-value programming and tentpole events that attract live, engaged audiences, so you can boost your brand relevancy, become part of the conversation, and drive real business outcomes.
News
High-value programming
Own the moments when audiences are most locked in. Show up in can’t-miss entertainment, breaking news, nail-biting live sports, and more. We deliver in high-value programming and tentpole events that attract live, engaged audiences, so you can boost your brand relevancy, become part of the conversation, and drive real business outcomes.
Sports
High-value programming
Own the moments when audiences are most locked in. Show up in can’t-miss entertainment, breaking news, nail-biting live sports, and more. We deliver in high-value programming and tentpole events that attract live, engaged audiences, so you can boost your brand relevancy, become part of the conversation, and drive real business outcomes.
Awards
Our inventory is always premium, meaning it’s delivered transparently in trusted, brand-safe environments, accessed by real people in a high-quality viewing experience.
Comcast Advertising’s premium video advertising inventory is
Our inventory helps to safeguard your organization’s reputation by placing ads in appropriate and suitable content. We never place ads in user-generated content, which tends to be lower-quality.
Our platforms are 99.5% fraud-protected,1 meaning platforms are minimizing fraud and bot traffic to help ensure video ads reach legitimate viewers.
We advertise in a premium video experience that provides carefully crafted ad loads in a minimally disruptive environment. Ads are non-skippable and fully visible.
We communicate crucial information – such as where your ad runs – before, during, and after a campaign. We use clear language and ensure results are easy to understand.
Impressions delivered in premium environments are simply more valuable for advertisers than other impressions. Consumers are more likely to engage with ads in premium environments, which means better business outcomes.
2 in 3 viewers have purchased a product they've seen advertised within long-form premium content.2
82% of consumers are more likely to buy from brands that appear on content that is safe, accurate, and trustworthy.3
Brand-safe impressions lead to +233% higher conversions vs. non-brand-safe impressions.4
Research indicates that premium video content leads to better brand building with audiences versus non-premium video.
Percentage of post ad recall5
Unaided recall for ads in premium video environments is +58% higher than ads in non-premium environments.
At Comcast Advertising, we consider premium placements to be one piece of the puzzle. For the most successful ad campaign, you also need trusted data, broad reach, and a multiscreen approach. That’s why we offer holistic advertising solutions proven to deliver results.
Sources: 1. Comcast Advertising has <0.5% invalid traffic (IVT). Comcast Advertising uses FreeWheel MRM’s fraud detection tools to identify invalid traffic. FreeWheel’s fraud detection tools perform both pre-decision and post-decision filtration to prevent ads from being delivered to fraudulent environments and remove invalid traffic from results. 2. VAB, "Best in Show: Five Advantages of Multiscreen TV, From Brand to Performance," 2024, https://thevab.com/insight/best-in-show. 3. YouGov, “Global study: Which types of ads do people trust?” 5 Feb. 2021. Note: Ages 18+ who selected very/somewhat trustworthy. 4. Integral Ad Science, “Does Media Quality Drive Attention and Outcomes?” March 2022. 5. Comcast Advertising, MediaScience Study, May 2023, consumer survey responses, N=284. 6. Estimate based on 2022 U.S. census of broadband subscriber households in Comcast-represented U.S. counties. 7. Comcast Advertising, “Multiscreen TV Advertising Report,” 2H 2024, https://comcastadvertising.com/wp-content/uploads/2025/04/multiscreen-tv-advertising-report-2h24.pdf. 8. FreeWheel, The State of TV Advertising Viewer Experience, June 2023.
See how premium video content like sports is adapting to a streaming-forward future.
Read the Report
We’ll use data insights to put you in front of the right audience at the right time and drive real results.