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In today’s media landscape, the shift towards streaming has been a hot topic, with many advertisers recognizing its potential to reach diverse audiences across a myriad of new platforms.

The automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. New tech platforms are empowering consumers with alternative ways to navigate the car buying process and allowing them to do it on their own terms.

Political advertisers face a range of challenges and opportunities in the upcoming elections. As consumers continue to fragment their viewing across screens, concerns about fraud, transparency, and accurate attribution abound, making it harder to reach—and measure the reach of—the voters needed to secure a win.

Marketers have always struggled to understand the true ROI of their advertising campaigns. In fact, John Wanamaker’s poignant quote from the early 1900s, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is just as relevant today as it was then.

For decades, marketers have turned to men’s sports to reach and engage consumers. In 1941, the first paid TV advertisement in the U.S. was before a men’s baseball game, and the industry never looked back. Until now.

Over the past few years, women voters have become increasingly integral in determining election outcomes. Not only do women represent half of the population, they also have been found to vote at higher rates than men.

Streaming offers a vast world of content choices for viewers. Many think of streaming viewing in terms of the major subscription-based providers like Netflix, Hulu, Amazon Prime Video, Disney+, or Peacock, with their enormous libraries of available content. Each is like its own massive content viewing theme park.

According to the 2024 Inclusive 100 study by She Runs It, while women compromise 53% of the marketing, media and AdTech industry, only 20% are the top wage earners. This is just one simple data point among many that shows although we’ve made strides towards gender equity in the advertising industry, we still have a lot of work to do.

At the tail end of 2023, economic trends such as rising wages and cooling inflation have brought an upward momentum to the automotive industry. Consumers are increasingly inclined towards entering the market for new and used vehicles as they adopt a more optimistic outlook on the future.

There are two schools of thought around advertising in cable news: For some advertisers, particularly those in the political category, the value of news is so great they often over-index on news programming to the detriment of their overall reach and target audience delivery.