Stay up to date on the latest trends, events, and resources that grow business.
Comcast welcomed a new cohort of “Hiring Our Heroes” corporate fellows and the very first fellow with Comcast Advertising. The 12-week internal program provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector.
A political campaign is a microcosm of a branding effort. In a condensed period of time, the brand (a candidate) must establish awareness, determine accurate targeting, and effectively create emotional connections that resonate through a transaction – casting a ballot.
The notion that “cable is dead,” couldn’t be farther from the truth, especially for political campaigns. Learn more about TV advertising’s impact on election outcomes.
Baseball’s new rule changes could positively impact the sport’s ability to reach engaged viewers on TV. Let’s look at the new rules in place that will likely have some impact for brands.
For all the talk of smartphones and other portable devices dominating consumer attention, households still spend nearly six hours a day watching TV, according to The TV Viewership Report produced in March.
The 2022 midterm election was a milestone for political advertisers. Campaign spending reached an impressive $8.9 billion – more than double the spend of the 2018 midterms – while the growth of digital and streaming inventory for political advertising presented new opportunities for advertisers, and many seized the chance to expand their marketing toolbelt.
Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits.
If an ad plays but the right audience isn’t around to see it, does it count? With abundant options when it comes to video advertising, how can marketers be sure they are getting in front of the right viewers?
Today, up to 75% of vehicles are sold before they hit dealer lots, so customers are traveling further for their vehicles, and, as a result, customer loyalty—especially long-term loyalty—is at a six-year low. Meanwhile, advertising strategies are not always keeping up.
During ASOTU’s webinar event, auto leaders discuss trends and insights that will enhance anyone’s auto strategy and help gain market share in 2023.