Newsroom

For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV with a new self-service TV ad buying marketplace powered by industry-leading ad technology from Comcast Advertising, and its Universal Ads platform.

Comcast Advertising partners with Mastercard to link TV ad exposure to purchase behavior, marking the first partnership of its kind focused on local markets. Universal Ads partners with digital marketing pioneer Marpipe to bring dynamic product insertion to streaming TV for the first time. FreeWheel introduces new attribution tools and an enhanced partnership with PlaceIQ to fuel its buying technology.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

Comcast Advertising launches international expansion and new Global Media Solutions division, offering streamlined premium video advertising solutions across US, and European markets.

Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions

Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns

Effectv analysis of sports fandom reveals fans prefer to watch live sports events on a screen and have positive perceptions of ads shown during sports programming

From planning and activating to measuring and reporting, these new capabilities make it even easier for marketers to effectively reach, engage, and create impact with voters

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their footprint.

The appointment comes as the company’s longtime political sales lead, Dan Sinagoga, ascends to a senior advisor role.