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The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove ROAS

In survey of brand and agency advertisers, 77% say AI is transforming the industry but majority say the most meaningful results are yet to come

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimize premium traditional TV inventory alongside their digital media spend.

For the first time, small to medium sized businesses will be able to run a single campaign across Sky, Channel 4 and ITV with a new self-service TV ad buying marketplace powered by industry-leading ad technology from Comcast Advertising, and its Universal Ads platform.

Comcast Advertising partners with Mastercard to link TV ad exposure to purchase behavior, marking the first partnership of its kind focused on local markets. Universal Ads partners with digital marketing pioneer Marpipe to bring dynamic product insertion to streaming TV for the first time. FreeWheel introduces new attribution tools and an enhanced partnership with PlaceIQ to fuel its buying technology.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

Comcast Advertising launches international expansion and new Global Media Solutions division, offering streamlined premium video advertising solutions across US, and European markets.

Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions

Research shows audience-based buying and targeting becoming more important as demonstrated by a 39% YoY growth of ad views using audience targeting for streaming campaigns

Effectv analysis of sports fandom reveals fans prefer to watch live sports events on a screen and have positive perceptions of ads shown during sports programming