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Analysis across 165K campaigns found a 6% increase in campaign reach for every five networks added until this sweet spot is reached.
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
Midha, who currently serves as Comcast Advertising’s Chief Growth Officer, will lead Effectv in its transformation to a multi-screen, data-driven audience delivery company.
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience.
The agreement offers Effectv’s advertiser clients choice in their selection of a measurement currency platform.
