There is no shortage of video content available for audiences to watch. Its ongoing proliferation combined with the convergence of new and traditional endpoints is shaking up the video ecosystem at large. And with TV’s evolution, the time is now to accurately define the medium.
The 2023 State of FAST, produced in partnership between Xumo and Comcast Advertising, explores the exponential growth of free ad-supported streaming TV (FAST) among advertisers and consumers, and the role it is playing in modern multiscreen TV advertising plans today.
Get the latest insights on engagement and consumption trends across streaming and linear TV advertising. The 2023 Comcast Advertising Report provides actionable recommendations for the modern multiscreen TV advertiser to navigate today’s complex advertising ecosystem.
Industry participants gathered to discuss the TV ad landscape at Comcast Advertising’s Agency Leadership Council and the FreeWheel Council for Premium Video meetings in New York.
Why More Advertisers (and Consumers) are Going F.A.S.T. highlights the rise of free ad-supported streaming TV and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
Get the latest insights, data and predictions to help you succeed in TV advertising’s complex ecosystem.
In a report by Comcast Advertising's Agency Leadership Council, learn about streaming's role in a comprehensive video advertising strategy.