Winning elections starts with the right partnership. Comcast Advertising has granular, household-level data that allows for precise, strategic targeting. We help your campaigns reach the audiences it needs to reach – the audiences your message can truly impact and win over. Get Started
One third of voters watch more TV around the time of the election1
Voters are +65% more likely to say they learn about politics from TV, compared to social media1
Most voters watch at least one form of ad-supported video content1
Likely voter households that subscribe to a pay TV service spend more than six hours per day watching traditional TV2
As the advertising division of Comcast, Comcast Advertising connects you with voters at the right place and time. Deliver your message to a targeted audience on every screen across top networks and thousands of programs
Latest Insights: In the Myths of TV News video, we set the record straight on viewership trends that will boost your political strategy.
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With audience targeting and addressable capabilities, we deliver your message across traditional TV and streaming so it reaches the audiences it’s most likely to impact. Our household-level targeting is backed by first-party data insights which provide you with defined and ready-to-target voter segments based on a number of characteristics. This ensures your specific messages reach the voting audiences you want.
Our multiscreen approach gets your message to audiences in your very own backyard as well as households and voter segments across the country, on a national level. We ensure your message cuts through the clutter and reaches voters in trusted, brand-safe environments – driving widespread awareness and persuasion.
Political cycles are high-pressure and time sensitive. We ensure your ads reach the right audiences, the ones that will connect with your message. With proven results from thousands of ads, we enable performance you can trust.
Stretch your budget further by eliminating waste, avoiding overexposure, and dynamically optimizing delivery. Whether you’re running a national campaign or targeting local districts, TV provides a cost-effective way of reaching your target audiences.
We’re here to help you navigate every stage of your ad campaign with confidence. We provide a full suite of solutions designed for political advertisers. From planning to performance to measurement, we support the full lifecycle of your campaign.
Target addressably with deterministic data and real-time activation. Our robust first-party data defines household-level voter segments, empowering you to reach audiences with precision and purpose. Whether you’re aiming to bring out likely voters or influence undecided ones, our targeting capabilities help ensure your message lands where it matters most.
Reach voters across thousands of apps, platforms, and devices with streamlined access to premium inventory.
Plan, activate, and measure campaigns with real-time insights from over 15 million Comcast households.
Understand how your ads perform across traditional TV and digital environments with unified reporting.
Political advertisers need strategies that deliver their ads to the right voters. That’s how you create impact.
During the 2024 primary election, one candidate’s campaign saw strong brand lift results among likely voters exposed to the candidate’s ads.
recalled the candidate’s name3
more likely to consider them a strong leader3
more likely to consider the candidate to be prepared3
higher familiarity with the candidate3
These datapoints show that bringing your campaign to segments that are tuned into traditional TV yields real results.
Check out our blog for more insights that can help you achieve similar results. We’ll keep you informed on the latest trends, strategies, and innovations shaping the future of political advertising.
We’ll put you in front of the right audience at the right time to drive real results.