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Local advertisers continue to face a familiar challenge: how to reach the right audience without wasting precious ad dollars. That’s where addressable TV advertising comes in—not as a buzzword, but as a proven tactic that’s within reach for brands of all sizes. ...
Comcast Advertising is proud to launch our new brand campaign – Your door to what works – a bold new story that puts our clients—and their successes—at the center. ...
As we move into the second half of 2025, advertisers are facing a familiar challenge: how to make the most of remaining budgets while laying the groundwork for a strong start to 2026. In this environment, addressable TV advertising isn’t just a smart addition – it’s a strategic imperative. ...
Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals. ...
According to recent reports, political ad spend continues its upward trajectory with the 2024 election cycle seeing the most spend in any cycle to date – hitting a record-breaking $11 billion. ...
