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Live sports offer something few other genres can: massive, real-time audiences that are deeply engaged. With 85% of fans preferring to watch games on TV over attending in person, it’s no surprise that sports accounted for 96% of the most-watched non-political programs. ...
Multiscreen TV, traditional or streaming TV, remains a key channel for brand awareness, but many brands have shifted to social media to drive immediate results and lower-funnel goals. ...
According to recent reports, political ad spend continues its upward trajectory with the 2024 election cycle seeing the most spend in any cycle to date – hitting a record-breaking $11 billion. ...
With disposable income topping $950 billion – more than double what it was a few years ago – Gen Z is an audience not to be ignored. And while they have a smorgasbord of media options to choose from, this “digital-first” generation still regularly engage with TV. ...
With the right partners, brands today can easily tap into the power of premium video content across leading global publishers. But great premium content on TV and streaming is still finite, so the upfronts play a key role in guaranteeing purchase of this valuable entity. ...
