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While viewers can typically find sports content throughout the year, fall sports have viewers glued to their TV screens every week – with 58% of sports impressions in 2024 generated in the fall. Most people think of the NFL when they hear fall sports, but it goes beyond that, with college sports accounting for 61% of sports viewership in the U.S.. ...
Local advertisers continue to face a familiar challenge: how to reach the right audience without wasting precious ad dollars. That’s where addressable TV advertising comes in—not as a buzzword, but as a proven tactic that’s within reach for brands of all sizes. ...
For many, the return of pumpkin spice lattes is more than just the start of fall—it’s a prologue to the holiday season. For advertisers, this seasonal shift marks a pivotal moment—the chance to connect with consumers early, build awareness, and drive consideration before the holiday rush sets in. ...
Comcast Advertising is proud to launch our new brand campaign – Your door to what works – a bold new story that puts our clients—and their successes—at the center. ...
As we move into the second half of 2025, advertisers are facing a familiar challenge: how to make the most of remaining budgets while laying the groundwork for a strong start to 2026. In this environment, addressable TV advertising isn’t just a smart addition – it’s a strategic imperative. ...
