Stay up to date on the latest trends, events, and resources that grow business.
Today’s auto marketers are navigating a complex, fragmented media environment. Audiences are split across more screens and platforms, and automotive brands are still working to bridge national brand messaging with regional and local dealer efforts to turn impressions into action. ...
Across conversations on connected TV (CTV), AI, retail media, and measurement, a consistent theme emerged: the future of advertising is being shaped by stronger signals, not louder noise. ...
TV advertising has always been a must-buy for brands as it drives growth in customer base and business. And for good reason: Research shows consumers are 42% more likely to say TV was how they first discovered a new brand compared to social media. ...
For many regional and local advertisers, growing their customer base isn’t always easy—especially when potential audiences are limited to specific DMAs or geographic areas. That’s where addressable TV advertising comes in. ...
TV has always been a powerful tool for driving brand awareness, but measuring its performance across the funnel has typically been a challenge. Today’s advertisers need to be able to understand how all of their media investments are driving impact – including TV. ...
