Blog

Gen Z is often considered the first fully digital-native generation as many were born after Y2K. Many advertisers assume that given Gen Zer's obsession with social media and digital video clips, they don’t watch TV—but this is a misconception. ...

TV advertising has always been a must-buy for brands as it drives growth in customer base and business. And for good reason: Research shows consumers are 42% more likely to say TV was how they first discovered a new brand compared to social media. ...

For many regional and local advertisers, growing their customer base isn’t always easy—especially when potential audiences are limited to specific DMAs or geographic areas. That’s where addressable TV advertising comes in. ...

TV has always been a powerful tool for driving brand awareness, but measuring its performance across the funnel has typically been a challenge. Today’s advertisers need to be able to understand how all of their media investments are driving impact – including TV. ...

Women’s sports have experienced a major surge in popularity over the last few years, and with its record-breaking viewership comes the ripe opportunity to connect with engaged audiences. 60% of sports fans said they would like to see more media exposure for women’s sports highlighting the major interest from viewers. ...